WHAT: Bank of America paints the town red …
See how small change can equal big rewards. With personal savings at a record low of negative 0.7%, Bank of America is hosting a lunchtime event that demonstrates the power of small savings. The event launches Keep the Change, a unique free savings feature tied to a debit card that will revolutionize the way people collect loose change. Keep the Change helps consumers automatically save while they spend. It's a quick and easy way to start saving immediately.
Visitors will have the opportunity to look for "lost" change for prizes including gift certificates to major retailers and restaurants in a 20-foot red sofa as well as learn valuable savings tips.
Financial expert David Bach, #1 best-selling author of The Automatic Millionaire, will speak about how Americans can unlock the power of their loose change to increase their savings.
WHEN: Thursday, Oct. 20
· Noon news conference
· 11 a.m. - 2 p.m. prizes and book-signing
WHO: Bank of America's Metro New York Region Executive, Jeff Barker
Financial expert and #1 best-selling author David Bach
WHERE: Grand Central Terminal, Vanderbilt Hall
42nd Street and Park Avenue
PRESS CONTACTS:
Tara Burke, 212.847.6488 Suzanne Kimelman, 646.2955133
Tara.A.Burke@bankofamerica.com Skimelman@mww.com
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