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Bank of America Launches Online and Mobile Cash Back Deals Nationwide

Customers Get Cash Back on Top of Rewards They Already Earn

Tuesday, August 14, 2012 10:00 am EDT

Dateline:

CHARLOTTE, N.C.

Public Company Information:

NYSE:
BAC
"The Atlanta Braves are excited to be part of the BankAmeriDeals program"

Bank of America today announced national availability of its online and mobile cash back deals program, BankAmeriDealsTM. With a simple click of a button or tap on the screen, customers choose the deals they want through Bank of America’s Online Banking and Mobile Banking app. Cash back deals are put right into the customers’ account and are in addition to other rewards customers may already receive. Through the program, which has been rolling out in phases throughout the country, more than 130 million cash back deals have been served to customers. The program is free for Online Banking and Mobile Banking customers.

“Our customers continue to tell us how important it is to save money while they shop,” said Aditya Bhasin, Consumer Marketing and Online and Mobile executive. “And we understand that consumers are busier and savvier than ever, which is why we’re making it easy for customers to earn cash back while they’re online or on the go.”

With BankAmeriDeals:

  • Deals from a variety of retail categories appear in Online Banking, so customers can choose the deals they want while they’re managing their finances.
  • Offers are also available via mobile apps, so customers can choose them on the go.
  • Cash back is put into customer accounts.
  • Cash back is in addition to other rewards.

“As we’ve rolled out the program, our customers’ feedback is that they like the ease and convenience of it, they don’t have to clip, print or remember any coupons or codes since the cash goes right into their accounts, plus they love getting cash back in addition to other rewards,” said Bhasin.

BankAmeriDeals offers cash back deals from a variety of retail categories, including discount department stores, fast food chains and casual dining restaurants. The program, run by Cardlytics through its targeted advertising network, includes national as well as local and regional merchants such as, Aeropostale, The Body Shop, FedEx Office, AutoZone, Redbox and the Atlanta Braves.

“The BankAmeriDeals program is another way Redbox can deliver simplicity, value and convenience to consumers,” said Mark Achler, senior vice president of New Business, Innovation and Strategy at Redbox. “We can now easily extend relevant Redbox offers to consumers when they review their debit or credit card transactions online or through their mobile banking app.”

“The Atlanta Braves are excited to be part of the BankAmeriDeals program,” said Paul Adams, director of Ticket Sales for the Atlanta Braves. “It’s so simple for customers and businesses to use because the deals are carried right on their debit or credit card. Most importantly, we feel confident about reaching the right consumers with BankAmeriDeals. We see it as a great way to further strengthen our partnership with Bank of America and help reward their customers in the process.”

Bank of America customers simply log into their Online Banking account to view their deals in the “Cash Back Deals” section and choose the stores and restaurants that are relevant to them. Customers can also access BankAmeriDeals using the new “Deals” button in the mobile app on the iPhone®, iPod Touch®, iPad® and coming soon on the Android™ handset, Android Tablet™ ,Windows® Phone, and Kindle Fire™. The selected deals are redeemed the next time they shop using their eligible Bank of America credit or debit card or Merrill Lynch credit card as they normally would. The cash back is automatically credited to the checking or credit card account of their choice the next month, and is in addition to any rewards customers already earn.

Customers can stay on top of their BankAmeriDeals offers by signing up to receive email or mobile alerts to let them know about new deals, expiring deals and the cash back they’ve earned. Bank of America does not share personal information with merchants to bring customers these cash back offers. Customers also have the opportunity to opt out of seeing BankAmeriDeals at any time.

Bank of America

Bank of America is one of the world's largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 56 million consumer and small business relationships with approximately 5,600 retail banking offices and approximately 16,200 ATMs and award-winning online banking with 30 million active users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.

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www.bankofamerica.com

Contact:

Reporters May Contact:
Tara Burke, Bank of America, 1.203.292.6590
tara.a.burke@bankofamerica.com