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Dallas Small Business Owners Continue to Be Optimistic About 2013, Yet Concerns About the Economy Remain

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Thursday, November 15, 2012 9:00 am EST

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"Dallas’s local economy wouldn’t exist without the vibrant, can-do culture that our small business community has created, both here and across Texas"

Bank of America today released the fall 2012 Small Business Owner Report, a semi-annual study exploring the concerns, aspirations and perspectives of small business owners across the country. The survey, which includes an oversampling of small business owners across the Dallas market, found the majority of Dallas small business owners are planning on sustaining or growing their business over the next 12 months. Specifically, more than one-quarter (29 percent) plan on hiring more employees while 60 percent expect their staffing needs will remain consistent.

In addition, more than half (52 percent) of the Dallas small business owners surveyed anticipate that revenue will increase in 2013, while 11 percent expect revenue to decline. However, this optimism is tempered by their views on the economy, with only 45 percent of Dallas small business owners confident that their local economy will improve over the next 12 months. Respondents were even less confident in the national (30 percent) and global economies (20 percent) improving in that same period.

The significance of Dallas’s local economy

The study also shows that the local economy has the greatest impact on Dallas-based small business owners. More than half (56 percent) reported that the majority of their customers come from the local community, compared to 37 percent who indicated that their customers primarily come from outside the local community but within the U.S. Only 1 percent indicated that the majority of their customers come solely from outside the U.S.

Additionally, 78 percent of Dallas’s small business owners believe the local economy plays a significant role in their business. Comparatively, 61 percent believe the national economy plays a significant role, and only 27 percent believe the global economy is significant to their business.

“Dallas’s local economy wouldn’t exist without the vibrant, can-do culture that our small business community has created, both here and across Texas,” said Tanya Sanders, Small Business Banking manager, Bank of America. “I’m proud of what the small business community has accomplished here in Dallas, and happy we could play a part in providing the counsel and expertise small business owners need to navigate economic roadblocks. We are committed to helping them identify the tools and resources that make their money work harder for them.”

Black Friday has little impact on bottom line

Dallas small business owners see little to no benefit from Black Friday and Cyber Monday. Ninety-six percent of Dallas small business owners say that Black Friday has either a minor or no impact on their business’s bottom line, and 84 percent believe Cyber Monday is overhyped and has no significance to their bottom line.

Larger businesses: asset or adversary?

When questioned about their relationship to larger businesses, less than one in six (15 percent) respondents views larger businesses as their biggest competitors. Seventy-six percent indicate they have larger businesses as customers, and 33 percent say that larger businesses motivate them to become better small business owners.

From a competitive perspective, Dallas small business owners cite a number of factors that drive customers to choose them over larger businesses, including customer service (85 percent), reliability/trust (76 percent) and quality (64 percent). More than one in four (28 percent) believes customers choose them because they are local.

Dallas small business owners are well capitalized heading into 2013

Sixty-two percent of respondents believe they have enough access to capital to run their business effectively, and only 11 percent said that they applied for a business loan over the past year. Despite their optimistic views for growth, 80 percent do not intend to apply for a business loan in 2013.

Who small business owners turn to for financial guidance

Only 21 percent of Dallas small business owners describe themselves as “very savvy” regarding financial matters. When seeking advice, they tap into a broad network of experts for help, including accountants/bookkeepers (79 percent), other small business owners (58 percent), friends/family (50 percent) and their lawyer (43 percent).

“Small business owners are busy and managing their finances isn’t always a priority when they are focused on all the other aspects of keeping their business running. Oftentimes, they need help,” said Sanders. “That’s why over the past year, Bank of America hired nearly 100 small business bankers in communities throughout Texas, with 34 based in the Dallas-Fort Worth area. Our customers are now able to gain access to the expertise they need to more effectively manage their full financial picture, which in turn helps them focus more acutely on their growth and success.”

Bank of America has continued to actively lend to small businesses across the U.S. and Texas. Through September, Bank of America has extended $773.7 million in credit across Texas to small businesses – this includes $418.5 million in new originations, which has helped enable Bank of America to exceed its national small business lending pledge to the White House and the U.S. Small Business Administration.

For a complete, in-depth look at the insights of the nation’s small business owners, please read the entire fall 2012 Small Business Owner Report and for additional Dallas-based insights, download the Small Business Owner Report Dallas infographic.

About the Bank of America Small Business Owner Report

Braun Research conducted the Bank of America Small Business Owner Report survey by phone between Sept. 9 and Oct. 7, 2012 on behalf of Bank of America. Braun contacted a nationally representative sample of 1,003 small business owners in the United States with annual revenue between $100,000 and $4,999,999 and employing between 2 and 99 employees. In addition, 300 small business owners were also surveyed in nine target markets: Los Angeles, Dallas, Washington, D.C., New York, Boston, Chicago, San Francisco, Atlanta and Miami. The margin of error for the national sample is +/- 3.1 percent, and +/- 5.7 percent for the oversampled markets, with both reported at a 95 percent confidence level.

Bank of America

Bank of America is one of the world's largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving more than 55 million consumer and small business relationships with approximately 5,500 retail banking offices and approximately 16,300 ATMs and award-winning online banking with 30 million active users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to more than 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.

For more Bank of America news, visit the Bank of America newsroom.

www.bankofamerica.com

The Braun Research survey results conducted on behalf of Bank of America and interpretations in this release are not intended, nor implied, to be a substitute for the professional advice received from a qualified accountant, attorney or financial advisor. Always seek the advice of an accountant, attorney or financial advisor with any questions you may have regarding the decisions you undertake as a result of reviewing the information contained herein. Nothing in this report should be construed as either advice or legal opinion.

© 2012 Bank of America Corporation. All rights reserved.

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