Bank of America Announces Global Expansion of ‘Masterpiece Moment’ Video Series
Bank of America today announced the global expansion of ‘Masterpiece Moment’ – a video series that showcases works of art in the collections of the company’s museum partners. The program launched in 2021 to help connect individuals to arts and culture in today’s digital environment. The program, which featured only U.S.-based cultural institutions, will expand this year to include partners in England, France, Italy, Mexico and Japan.
Every other Monday, Bank of America premieres a 5-7 minute video on its Masterpiece Moment website and a dedicated YouTube playlist. Each video features a museum director who shares details about a masterpiece within their institution’s collection, while providing new insights so viewers can experience and appreciate the art. The videos feature works of art from a diverse range of cultural traditions, perspectives, and media.
“We believe that working with museum partners from across the globe to help them deliver programming that is accessible and enriching for everyone is a powerful way to continue fostering greater cultural understanding,” said Brian Siegel, arts and culture program manager for Bank of America. “This year, in response to feedback from viewers and art enthusiasts, we are expanding this offering, to demonstrate our support for arts and culture around the world.”
Bank of America’s first Masterpiece Moment in 2022 features The Lewis Chesspieces and is hosted by Hartwig Fischer, Director of the British Museum in London. Additional partners that will be highlighted include the Louvre in Paris, The Barnes Foundation in Philadelphia, the High Museum of Art in Atlanta, Crystal Bridges Museum of American Art in Arkansas and the Uffizi Gallery in Florence, among others. By the end of the year, 50 videos will have been created for the bank’s Masterpiece Moment series.
“I am delighted that the British Museum will present the first international Masterpiece Moment in partnership with Bank of America.,” said Hartwig Fischer, Director, the British Museum. “This production continues a long relationship between the British Museum and Bank of America, to bring our collection to audiences across the globe. The Lewis Chesspieces are some of the finest and intriguingly decorated objects in our collection. This video showcases the Chesspieces and tells their story, from their discovery to their display in the Museum today."
2021 Masterpiece Moment features included:
Masterpiece Moment is a key demonstration of Bank of America’s global support for arts and culture, and part of the company’s environmental, social and governance commitment. Through programs like Masterpiece Moment, the Bank of America Art Conservation Project and Museums on Us®, loaning exhibitions through the Art in Our Communities program, and sponsoring exhibitions and grants, we support a wide range of both local and world-renowned arts institutions. Our programs are designed to have a positive impact on economies and societies throughout the world, and shine a light on diverse cultural traditions. Through steadfast and strategic support, we have become one of the world’s leading corporate supporters of the arts. To learn more about our arts and culture support and programs, please visit bankofamerica.com/arts.
At Bank of America, we’re guided by a common purpose to help make financial lives better, through the power of every connection. We’re delivering on this through responsible growth with a focus on our environmental, social and governance (ESG) leadership. ESG is embedded across our eight lines of business and reflects how we help fuel the global economy, build trust and credibility, and represent a company that people want to work for, invest in and do business with. It’s demonstrated in the inclusive and supportive workplace we create for our employees, the responsible products and services we offer our clients, and the impact we make around the world in helping local economies thrive. An important part of this work is forming strong partnerships with nonprofits and advocacy groups, such as community, consumer and environmental organizations, to bring together our collective networks and expertise to achieve greater impact. Learn more at about.bankofamerica.com, and connect with us on Twitter (@BofA_News).
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Vanessa Cook, Bank of America