July 21, 2026 at 10:30 AM Eastern
three million plus Clients Enroll in New B of A Rewards™ Program in First Seven Weeks
Expansion of no fee loyalty program offers rewards to 30 million more Bank of America clients
NEW YORK, New York – Bank of America today announced that more than 3 million clients have enrolled in B of A Rewards™ since the program launched on May 27, twenty twenty six. The no fee loyalty program rewards and recognizes clients for their full relationship across their Bank of America banking and Merrill investing accounts and is available to any client with a personal checking account.
“The response to B of A Rewards has been tremendous. More than 3 million enrollments in seven weeks tells us the program is resonating with clients who enjoy being rewarded for their full relationship,” said Mary Hines Droesch, Head of Consumer and Small Business Products & Analytics at Bank of America. “Whether it’s cash back offers, enhanced rewards or exclusive benefits, B of A Rewards is designed to deliver value in ways that are meaningful, easy to use, and tailored to how people live their everyday financial lives.”
B of A Rewards features expanded benefits designed to help clients get more from their relationship with Bank of America. Benefits include credit card reward bonuses; cash back deals and discounts from more than 15,000 national and local merchants; banking and lending benefits; and enhanced fraud and identity monitoring features. Members in higher tiers also have access to subscription credits and curated lifestyle experiences.
Since launch, new and existing clients have embraced the program and are increasingly engaging with its many benefits:
Depending on a client’s membership tier and engagement, members can receive an estimated one hundred fifty dollars to four thousand dollars in annual value through the program’s rewards, benefits and exclusive offers. Any client with an eligible Bank of America personal checking account can join with no minimum balance required to enroll. Nearly 14 million clients are now enrolled in B of A Rewards.
About eighty percent of new enrollments have been completed through Bank of America Online Banking or Mobile Banking app. The redesigned B of A Rewards digital experience makes it easier for members to discover, activate and maximize personalized rewards and benefits.
Answer: BofA Rewards expands eligibility to millions more clients by allowing anyone with an eligible Bank of America personal checking account to enroll regardless of account balance. The program also introduces a redesigned digital experience and expanded benefits, including 15,000 cash back deals and discounts, enhanced fraud and identity monitoring features, subscription credits, curated lifestyle experiences for eligible members, and more.
Answer: No. Any client with an eligible Bank of America personal checking account can enroll in B of A Rewards at no cost, making rewards and benefits available to millions more clients.
Answer: Yes. Bank of America will continue evaluating opportunities to add new offers, experiences and benefits to help members get more value from their relationship with the company.
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million clients with approximately 3,500 retail financial centers, approximately 15,000 A T Ms (automated teller machines) and award-winning digital banking with approximately 60 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. As the #1 small business lender in the United States (F D I C), Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries and/or jurisdictions. Bank of America Corporation stock (N Y S E B A C) is listed on the New York Stock Exchange.
Carolyn Batt, Bank of America
Phone: one six four six nine eight three one three six nine
carolyn.batt@bofa.com
MAP #9026295
[1] To participate, you just need an eligible Bank of America checking account. Checking accounts may have a monthly maintenance fee if waiver requirem
July 21, 2026 at 10:30 AM Eastern
three million plus Clients Enroll in New B of A Rewards™ Program in First Seven Weeks
Expansion of no fee loyalty program offers rewards to 30 million more Bank of America clients
NEW YORK, New York – Bank of America today announced that more than 3 million clients have enrolled in B of A Rewards™ since the program launched on May 27, twenty twenty six. The no fee loyalty program rewards and recognizes clients for their full relationship across their Bank of America banking and Merrill investing accounts and is available to any client with a personal checking account.
“The response to B of A Rewards has been tremendous. More than 3 million enrollments in seven weeks tells us the program is resonating with clients who enjoy being rewarded for their full relationship,” said Mary Hines Droesch, Head of Consumer and Small Business Products & Analytics at Bank of America. “Whether it’s cash back offers, enhanced rewards or exclusive benefits, B of A Rewards is designed to deliver value in ways that are meaningful, easy to use, and tailored to how people live their everyday financial lives.”
B of A Rewards features expanded benefits designed to help clients get more from their relationship with Bank of America. Benefits include credit card reward bonuses; cash back deals and discounts from more than 15,000 national and local merchants; banking and lending benefits; and enhanced fraud and identity monitoring features. Members in higher tiers also have access to subscription credits and curated lifestyle experiences.
Since launch, new and existing clients have embraced the program and are increasingly engaging with its many benefits:
Depending on a client’s membership tier and engagement, members can receive an estimated one hundred fifty dollars to four thousand dollars in annual value through the program’s rewards, benefits and exclusive offers. Any client with an eligible Bank of America personal checking account can join with no minimum balance required to enroll. Nearly 14 million clients are now enrolled in B of A Rewards.
About eighty percent of new enrollments have been completed through Bank of America Online Banking or Mobile Banking app. The redesigned B of A Rewards digital experience makes it easier for members to discover, activate and maximize personalized rewards and benefits.
Answer: BofA Rewards expands eligibility to millions more clients by allowing anyone with an eligible Bank of America personal checking account to enroll regardless of account balance. The program also introduces a redesigned digital experience and expanded benefits, including 15,000 cash back deals and discounts, enhanced fraud and identity monitoring features, subscription credits, curated lifestyle experiences for eligible members, and more.
Answer: No. Any client with an eligible Bank of America personal checking account can enroll in B of A Rewards at no cost, making rewards and benefits available to millions more clients.
Answer: Yes. Bank of America will continue evaluating opportunities to add new offers, experiences and benefits to help members get more value from their relationship with the company.
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million clients with approximately 3,500 retail financial centers, approximately 15,000 A T Ms (automated teller machines) and award-winning digital banking with approximately 60 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. As the #1 small business lender in the United States (F D I C), Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries and/or jurisdictions. Bank of America Corporation stock (N Y S E B A C) is listed on the New York Stock Exchange.
Carolyn Batt, Bank of America
Phone: one six four six nine eight three one three six nine
carolyn.batt@bofa.com
MAP #9026295
[1] To participate, you just need an eligible Bank of America checking account. Checking accounts may have a monthly maintenance fee if waiver requirem
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