October 29, 2026 at 10:05 AM Eastern
Small Business Spotlight Program Returns to Bank of America Winter Village at Bryant Park for Seventh Year
Four New York City Entrepreneurs to Showcase Products Rent-Free at Small Business Spotlight Booth
NEW YORK, New York – Four New York City small businesses will get a rent-free storefront at one of the city's busiest holiday destinations. Bank of America named Rolly Poly Studios, Pan De Arwah, SouveDeer and Lewis Cho as this year's Small Business Spotlight participants at Bank of America Winter Village at Bryant Park. Each will sell to holiday shoppers for more than two weeks, and the bank will cover rent and booth build-out.
The program gives each of the four local entrepreneurs an opportunity to reach new customers at one of New York City’s top winter shopping and tourist destinations, with Bank of America covering the basic build-out and overhead costs for each shop. This year’s participants will join a network of more than 25 entrepreneurs who have taken part in the program since its launch in 2020.
Last year, the more than 180 Holiday Shops at Bryant Park, including the four Small Business Spotlight vendors, generated approximately sixty-four million dollars in sales during the season.
“From artisan baked goods and handmade home décor to original artwork and cold-weather accessories, this year’s Small Business Spotlight showcases the creativity and entrepreneurial spirit that make New York City so special,” said José Tavarez, president, Bank of America New York City. “We encourage New Yorkers and visitors alike to stop by, discover something new and support these incredible small businesses this holiday season. We’ve seen the impact this opportunity can have for participating entrepreneurs, and we’re excited to help introduce this year’s businesses to even more customers.”
The four featured Small Business Spotlight businesses are:
Bank of America and Bryant Park are celebrating more than a decade of partnership, with the 14th season of Bank of America Winter Village at Bryant Park kicking off soon. Now in its seventh year, the Small Business Spotlight program has become a staple of the seasonal experience, connecting New York City’s small business community with visitors to one of the city’s signature holiday destinations.
Answer: The Bank of America Small Business Spotlight is an annual program that gives local entrepreneurs the opportunity to showcase their products in a rent-free booth at the Bank of America Winter Village at Bryant Park Holiday Shops. The four selected businesses gain valuable exposure to thousands of visitors during the holiday season.
Answer: Bank of America Winter Village at Bryant Park is New York City’s beloved cold-weather destination featuring holiday shopping, ice skating, food, drinks, and other thrilling winter activities. Fan favorites The Rink and The Lodge return this year, offering free-admission ice skating and a lively place to warm up with seasonal food, hot beverages, and festive cocktails.
Bank of America Cardholders receive ten percent off skate rentals all season long when using their Bank of America card.
Answer: Bank of America Winter Village at Bryant Park opened on October 28, 2026. The Small Business Spotlight booth features rotating merchants from October 28, 2026, through January 3, 2027. The Holiday Shops will be open on weekdays from 11 A M to 8 P M and on weekends from 10 A M to 8 P M (opening day will begin at noon). Winter Village continues until February 28, 2027 with skating, programming, and more.
Answer: Small businesses are vital to New York City’s communities and economy. As the number one small business lender in the nation, Bank of America supports local business owners with resources and opportunities to increase their exposure, connect with customers, and grow their businesses.
Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving more than 69 million clients with approximately 3,500 retail financial centers, approximately 15,000 A T Ms (automated teller machines) and award-winning digital banking with approximately 60 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. As the #1 small business lender in the United States (F D I C), Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries and/or jurisdictions. Bank of America Corporation stock (N Y S E: B A C) is listed on the New York Stock Exchange.
Juan Soto, Bank of America
Phone: one six four six eight five five five two five two
juan.soto3@bofa.com
October 29, 2026 at 10:05 AM Eastern
Small Business Spotlight Program Returns to Bank of America Winter Village at Bryant Park for Seventh Year
Four New York City Entrepreneurs to Showcase Products Rent-Free at Small Business Spotlight Booth
NEW YORK, New York – Four New York City small businesses will get a rent-free storefront at one of the city's busiest holiday destinations. Bank of America named Rolly Poly Studios, Pan De Arwah, SouveDeer and Lewis Cho as this year's Small Business Spotlight participants at Bank of America Winter Village at Bryant Park. Each will sell to holiday shoppers for more than two weeks, and the bank will cover rent and booth build-out.
The program gives each of the four local entrepreneurs an opportunity to reach new customers at one of New York City’s top winter shopping and tourist destinations, with Bank of America covering the basic build-out and overhead costs for each shop. This year’s participants will join a network of more than 25 entrepreneurs who have taken part in the program since its launch in 2020.
Last year, the more than 180 Holiday Shops at Bryant Park, including the four Small Business Spotlight vendors, generated approximately sixty-four million dollars in sales during the season.
“From artisan baked goods and handmade home décor to original artwork and cold-weather accessories, this year’s Small Business Spotlight showcases the creativity and entrepreneurial spirit that make New York City so special,” said José Tavarez, president, Bank of America New York City. “We encourage New Yorkers and visitors alike to stop by, discover something new and support these incredible small businesses this holiday season. We’ve seen the impact this opportunity can have for participating entrepreneurs, and we’re excited to help introduce this year’s businesses to even more customers.”
The four featured Small Business Spotlight businesses are:
Bank of America and Bryant Park are celebrating more than a decade of partnership, with the 14th season of Bank of America Winter Village at Bryant Park kicking off soon. Now in its seventh year, the Small Business Spotlight program has become a staple of the seasonal experience, connecting New York City’s small business community with visitors to one of the city’s signature holiday destinations.
Answer: The Bank of America Small Business Spotlight is an annual program that gives local entrepreneurs the opportunity to showcase their products in a rent-free booth at the Bank of America Winter Village at Bryant Park Holiday Shops. The four selected businesses gain valuable exposure to thousands of visitors during the holiday season.
Answer: Bank of America Winter Village at Bryant Park is New York City’s beloved cold-weather destination featuring holiday shopping, ice skating, food, drinks, and other thrilling winter activities. Fan favorites The Rink and The Lodge return this year, offering free-admission ice skating and a lively place to warm up with seasonal food, hot beverages, and festive cocktails.
Bank of America Cardholders receive ten percent off skate rentals all season long when using their Bank of America card.
Answer: Bank of America Winter Village at Bryant Park opened on October 28, 2026. The Small Business Spotlight booth features rotating merchants from October 28, 2026, through January 3, 2027. The Holiday Shops will be open on weekdays from 11 A M to 8 P M and on weekends from 10 A M to 8 P M (opening day will begin at noon). Winter Village continues until February 28, 2027 with skating, programming, and more.
Answer: Small businesses are vital to New York City’s communities and economy. As the number one small business lender in the nation, Bank of America supports local business owners with resources and opportunities to increase their exposure, connect with customers, and grow their businesses.
Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving more than 69 million clients with approximately 3,500 retail financial centers, approximately 15,000 A T Ms (automated teller machines) and award-winning digital banking with approximately 60 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. As the #1 small business lender in the United States (F D I C), Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries and/or jurisdictions. Bank of America Corporation stock (N Y S E: B A C) is listed on the New York Stock Exchange.
Juan Soto, Bank of America
Phone: one six four six eight five five five two five two
juan.soto3@bofa.com
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