The Power to Make a Difference

Campaign Builds on Bank of America’s Approach to Responsible Growth and Advances Its Purpose to Help Make Financial Lives Better Through the Power of Every Connection

Bank of America announced a new brand positioning focused on the question, “What would you like the power to do?” The positioning reflects the impact clients and communities can have when they have the power to achieve their goals, and the company’s role as a partner invested in their success.

To learn more about "The Power to..." campaign, visit

News Release and Additional Information

Press Release

Nov. 16, 2018 – Bank of America to Unveil New Brand Positioning – “What would you like the power to do?”


Photo Gallery



Bank of America logo (standard)          
Bank of America logo (vertical)  


TV Spots

Nov. 18, 2018 – “What would you like the power to do?” – Brian Moynihan

Nov. 19, 2018 – “The Power to Make a Difference”: Bank of America partners with nonprofit founders and leaders


For More Information

For more information about "The Power to..." campaign, please contact Tara Burke, Bank of America,