The Power to Make a Difference
Campaign Builds on Bank of America’s Approach to Responsible Growth and Advances Its Purpose to Help Make Financial Lives Better Through the Power of Every Connection
Bank of America announced a new brand positioning focused on the question, “What would you like the power to do?” The positioning reflects the impact clients and communities can have when they have the power to achieve their goals, and the company’s role as a partner invested in their success.
To learn more about "The Power to..." campaign, visit http://promo.bankofamerica.com/powerto.
News Release and Additional Information
Feb. 25, 2019 – Bank of America Shares Brand Updates
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Nov. 18, 2018 – “What would you like the power to do?” – Brian Moynihan
Nov. 19, 2018 – “The Power to Make a Difference” – Bank of America partners with nonprofit founders and leaders
For More Information
For more information about "The Power to..." campaign, please contact Tara Burke, Bank of America, 1.203.292.6590.