The Power to Make a Difference

Campaign Builds on Bank of America’s Approach to Responsible Growth and Advances Its Purpose to Help Make Financial Lives Better Through the Power of Every Connection


What would you like the power to do?®

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We deliver on this through a focus on responsible growth and environmental, social and governance leadership. Through these efforts, we are driving growth — investing in the success of our employees, helping to create jobs, develop communities, foster economic mobility and address society’s biggest challenges — while managing risk and providing a return to our clients and our business.

To learn more about "The Power to..." campaign, visit


News Release and Additional Information

Press Releases

Feb. 25, 2019 – Bank of America Shares Brand Updates

Nov. 16, 2018 – Bank of America to Unveil New Brand Positioning – “What would you like the power to do?”



Photo Gallery



Bank of America logo (standard)                  
Bank of America logo (vertical)  
Merrill logo (standard black)  

Merrill logo (standard blue)


Merrill logo (vertical black)


Merrill logo (vertical blue)




TV Spots

Nov. 18, 2018 – “What would you like the power to do?” – Brian Moynihan

Nov. 19, 2018 – “The Power to Make a Difference” – Bank of America partners with nonprofit founders and leaders


For More Information

For more information about "The Power to..." campaign, please contact Liz Wright, Bank of America, 1.646.855.3302.