Merrill Edge Recognized for Industry-Leading Service Offerings

March 24, 2017 at 9:00 AM Eastern

Merrill Edge® has again been recognized as one of the top online brokers in several industry-leading reviews and rankings: Barron’s,, and the International Service Excellence Award. The recognition highlights Merrill Edge’s excellence in customer service, research and technology, with mobile app function and capabilities commended.

“We are proud to be named in the top awards and rankings within the industry, and noted for our client-centric approach,” said Aron Levine, head of Merrill Edge. “These awards highlight our dedication to providing our clients world-class, innovative services and technology to make their financial lives easier.”

Notable accolades for 2016–17 include:

  • In the 2017 Barron’s Best Online Broker Survey1, Merrill Edge received an overall ranking of four stars out of five, coming in sixth overall among the 16 firms evaluated for the third year in a row. Merrill Edge retained its top position for “In-Person Service” and was also listed among the lowest-cost online brokers for occasional traders, who qualify by having $100,000 of household assets in their accounts (which assumes the customers qualify for 100 free trades/month). Merrill Edge earned a ranking of greater than four points in the following areas:

    • Mobile: 4.8 out of 5
    • Research Amenities: 4.8 out of 5
    • Portfolio Analysis & Reports: 4.7 out of 5
    • Customer Service, Education, Security: 4.6 out of 5
    • Usability: 4.2 out of 5

Barron’s also ranked Merrill Edge among the best in the following categories:

  • “Best for In-Person Service”: 4.5 stars
  • "Best for Long-Term Investing”: 4 stars
  • “Best for Novices”: 4 stars
  • “Best for Investor Education”: 4 stars

Merrill Edge’s mobile enhancements were also commended, including:

  • Informational and customizable dashboard that displays client portfolios and information related to holdings, such as corporate events, changes in ratings and news.
  • Ease of use, such as the ability to place a trade on a single page.
  • Customizable research and educational content.
  • “Slick” charting functions that are fully interactive with indicators, event markers,  and comparison to peers, indexes or sectors.

Barron’s also noted Merrill Edge’s investment planning focus on life events that drive the planning and goal-setting capabilities of the platform.

  • The 2017 Annual Review2,3awarded Merrill Edge praise in its seventh annual review. Based on in-depth individual reviews and analysis of 308 variables across 10 key areas, Merrill Edge ranked fifth overall with four out of five stars. Merrill Edge topped all competitors in “Banking Services” for the third year in a row, with five out of five stars, and was recognized in the following categories:
    • Best-in-Class distinction: Banking (5 out of 5), Customer Service (4.5 out of 5), Research (4.5 out of 5), Commissions and Fees (4.5 out of 5), Ease of Use (4.5 out of 5), Education (4 out of 5), and Order Execution (3.5 out of 5)
    • Industry Award: No. 1 in Banking Services

Merrill Edge Guided Investing received an overall four out of five stars, ranked No. 1 in Customer Service, and received an industry award for No. 1 Phone Support in the ranking’s first Robo-Advisor review.

  • Merrill Edge is the winner of the 2016 International Service Excellence Award4 in the Contact Center Category.

The Customer Service Institute of America (CSIA) is the body delegated by International Council of Customer Service Organizations (ICCSO) to manage the International Service Excellence Awards. These awards are recognized as the premier service awards around the globe. Organizations and individuals that excel in service excellence compete in a variety of categories to recognize their commitment to customer service excellence.

Christine Churchill, managing director, CSIA and vice president of the ICCSO notes, “Organizations that focus on improving overall experience, both with their team members and customers, thrive beyond other organizations. These organizations and individuals recognized with an International Service Excellence Award are working to impact lives. The cultures created within these organizations improve the world, not just their bottom line.”

To learn more about Merrill Edge and its recognitions in the online investments industry, visit

1 Merrill Edge was one of 16 brokers evaluated in the Barron’s 2017 Best Online Broker Survey, March 18, 2017. Barron’s evaluated firms in eight categories to rate and rank the firms in those categories by investor type, and provide an overall rating and ranking. 

2 Merrill Edge was evaluated as one of 16 online brokers in the 2017 Online Broker Review, published on February 21, 2017. evaluated brokers using 308 variables across 10 categories. 

3 Merrill Edge Guided Investing was evaluated as one of the eight robo-advisors in the 2017 Robo-Advisor Review, published on February 21, 2017. Firms were assessed within four primary categories: Investment Approach, Cost, Platform & Tools, and Customer Service. 

4 Merrill Edge was named the “Winner" in the Contact Center category by the Customer Service Institute of America for 2016. Competitors are evaluated on the 25 attributes of the International Customer Service Standard and must meet initial assessment criteria to qualify for an onsite visit.

Merrill Edge

Merrill Edge is a streamlined investment service that provides access to the investment insights of Merrill Lynch and the convenience of Bank of America banking. With Merrill Edge, clients can view their Merrill Edge investment and Bank of America bank accounts on one page online. They also have access to easy-to-use tools, actionable insights, one-on-one guidance and competitive pricing for online trades. If clients prefer to receive advice and guidance to pursue and track financial goals, Merrill Edge Roadmap® allows them to work one-on-one with a Merrill Edge Financial Solutions Advisor to develop a personalized action plan and receive specific investment recommendations tailored to them and their personal goals.

Bank of America

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2017 Bank of America Corporation. All rights reserved.