Bank of America and (RED) Team Up on World AIDS Day to Help End Mother-to-Child Transmission of HIV
(SHOPATHON) RED Raises Money for U.S. Fund for the Global Fund to Fight AIDS; Features Iconic Products and Once-in-a-Lifetime Experiences
(RED) and Bank of America are once again joining forces on Thursday, December 1, World AIDS Day, to help end mother-to-child transmission of HIV in Africa. Since January 2014, Bank of America has contributed $10 million to the Global Fund through its partnership with (RED), and earlier this year announced its partnership extension that will bring the overall total to fight AIDS to $20 million by 2020.
“As part of World AIDS Day, we encourage our employees and customers to join the fight and help bring an end to mother-to-child transmission of HIV,” said Anne Finucane, vice chairman at Bank of America. “Together with our customers, we’re helping mothers with HIV live healthy lives and give birth to HIV-free babies. When we do this, we create more economic opportunity by addressing an urgent and solvable health need for mothers and children.”
As part of World AIDS Day 2016, Bank of America is the official payment provider of (SHOPATHON)RED, a month-long holiday shopping campaign that kicked off with a commercial that premiered during ABC’s Jimmy Kimmel Live! on November 22. (SHOPATHON)RED offers hundreds of (RED) products and chances to win once-in-a-lifetime experiences with celebrities. All money raised goes to the Global Fund to Fight AIDS, Tuberculosis and Malaria.
Additionally, Bank of America will donate $1, up to $1 million, for every purchase made December 1-7 using a Bank of America debit or credit card linked to Apple Pay. The money raised will support HIV/AIDS programs in sub-Saharan Africa, providing HIV+ mothers access to life-saving medication to ensure their babies are born HIV-free.
Learn more about one mother and child who have benefitted from contributions to the Global Fund.
(RED) was founded by Bono and Bobby Shriver in 2006 to engage businesses and people in the fight to end AIDS in Africa, where approximately 25 million people are living with HIV/AIDS. To date, (RED) has generated more than $360 million for the Global Fund, impacting the lives of 70 million people.
“We’re thrilled to see Bank of America not only becoming the official payment provider for (SHOPATHON)RED, but also teaming up with Apple Pay this coming World AIDS Day to generate $1 million to fight AIDS,” said Deborah Dugan, CEO, (RED). “We thank Bank of America for bringing their marketing smarts, services and an unwavering commitment to fighting this preventable, treatable disease.”
For more information about the partnership and an AIDS-free generation, please visit www.bankofamerica.com/red.
* From December 1 to December 7, 2016, for every purchase made using a Bank of America debit or credit card linked to Apple Pay, Bank of America will donate $1.00 to the U.S. Fund for the Global Fund to Fight AIDS, Tuberculosis and Malaria to support and fund prevention and treatment of HIV/AIDS, up to a total maximum donation of $1 million. Promotion not valid outside the U.S.
Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 47 million consumer and small business relationships with approximately 4,600 retail financial centers, approximately 16,000 ATMs, and award-winning online banking with approximately 34 million active accounts and more than 21 million mobile active users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in all 50 states, the District of Columbia, the U.S. Virgin Islands, Puerto Rico and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, GAP, NetJets, Salesforce, SAP, Starbucks, Telcel. (RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Fatboy USA, Fresh, Girl Skateboards, HEAD, Le Creuset, Live Nation Entertainment, Moleskine, Mophie, Piaggio and Wolfnoir.
To date, (RED) has generated more than $360 million for the Global Fund to Fight AIDS, Tuberculosis and Malaria to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. One hundred percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 70 million people with prevention, treatment, counseling, HIV testing and care services.
About the Global Fund to Fight AIDS, Tuberculosis and Malaria
The Global Fund is a 21st-century organization designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics. As a partnership between governments, civil society, the private sector and people affected by the diseases, the Global Fund mobilizes and invests nearly US$4 billion a year to support programs run by local experts in more than 140 countries. By challenging barriers and embracing innovative approaches, partners are working together to end these epidemics.
Reporters May Contact:
Noelle Bell, Bank of America, 1.980.388.6791