(SHOPATHON)RED Raises Money to Provide Lifesaving HIV/AIDS Medication
Bank of America, (RED) and Amazon are joining forces this World AIDS Day and throughout the holiday season to raise awareness and funds to end the transmission of HIV from mothers to their babies in sub-Saharan Africa. The three organizations are combining their resources through (SHOPATHON)RED, creating an easy way for consumers to get involved and get us one step closer to an AIDS-free generation.
(SHOPATHON)RED is an annual holiday shopping extravaganza offering stylish (RED) products that fight AIDS with every purchase. This year, for the first time, Amazon will give customers one destination to shop for more than 150 (RED) products at Amazon.com/RED. As the Official Payment Provider of (SHOPATHON)RED, Bank of America will add impact to every purchase, contributing $0.30, the cost of a day’s worth of lifesaving antiretroviral (ARV) medication, for every dollar spent on Amazon.com/RED, up to a total of $1.5 million. In addition, starting Nov. 28, consumers can shop (RED) at the (SHOPATHON)RED pop-up in New York City’s Bryant Park. The pop-up features (RED) products available for purchase at Amazon.com/RED and a complimentary gift wrapping station where consumers can bring in holiday gifts they have already purchased to be wrapped.
“We continue to see tremendous progress in the fight to end HIV and AIDS, but a lot of work is still to be done,” said Anne Finucane, vice chairman, Bank of America. “By partnering with (RED) and Amazon, we are bringing more attention to help create a lasting and global impact.
There are more than 25 million people living with HIV in sub-Saharan Africa, more than half of whom are women and girls1. Raising money to provide the lifesaving medicine that enables mothers to deliver healthy, HIV-free babies is at the core of Bank of America’s long-term partnership with (RED).
In 2016, 76 percent of all pregnant women living with HIV accessed treatment to prevent HIV transmission to their babies – up from 47 percent in 20102. Ultimately, this type of progress helps families thrive, creating stronger local communities and economies throughout the word. Since the partnership launched in 2014, Bank of America has committed a total of $20 million in support of (RED)’s mission to deliver an AIDS-free generation by 2020.
The money generated by (RED) is used to finance Global Fund grants in eight African countries – Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. Those grants fund programs that provide testing, treatment, prevention, counselling and care services, with a focus on ending mother-to-child transmission of HIV and achieving an AIDS-free generation. Of the more than $475 million generated by (RED) to date, 100 percent has gone directly to work on the ground via the Global Fund to Fight AIDS, Tuberculosis and Malaria.
“Our long-term partnership with Bank of America not only results in millions of dollars critical to the Global Fund’s work, but helps drive awareness about the issue to millions of people. Where once the world saw a disease out of control, thanks to partners like Bank of America, we now see hope of an AIDS-free generation in our lifetime,” said Deborah Dugan, CEO, (RED). “On December 1, World AIDS Day, we encourage everyone, everywhere to join the fight and help end this disease for good.”
For more information about the partnership for an AIDS-free generation, please visit www.bankofamerica.com/red.
1 Source UNAIDS. UNAIDS Fact Sheet. http://www.unaids.org/en/resources/fact-sheet
2 Source UNAIDS. UNAIDS Fact Sheet. http://www.unaids.org/en/resources/fact-sheet
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(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, GAP, MCM, Salesforce, SAP, Starbucks, Telcel. (RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Andaz, Fatboy USA, Fully, Girl Skateboards, Le Creuset, Mophie, S’well and Vespa.
To date, (RED) has generated more than $475 million for the Global Fund to Fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 90 million people with prevention, treatment, counseling, HIV testing and care services.
From November 20 to December 31, 2017, for every dollar spent during the (RED) Shopathon at Amazon.com/RED, Bank of America will donate $0.30 to the U.S. Fund for the Global Fund to Fight AIDS, Tuberculosis and Malaria to support and fund prevention and treatment of HIV/AIDS, up to a total maximum donation of $1,500,000. Not available outside the U.S.
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