(RED) and Bank of America Challenge the Global Fitness Community to Go the Distance With TURN YOUR MILES (RED), Powered by Nike+
From Oct. 12 Through Dec. 7, Recorded Miles Will Trigger a Bank of America Donation That Brings Us One Step Closer to an AIDS-free Generation
Beginning on Oct. 12, the day of the Bank of America Chicago Marathon, through Dec. 7, three global brands are coming together to “TURN YOUR MILES (RED)” – harnessing the power of community to support the fight against HIV/AIDS.
TURN YOUR MILES (RED) is an eight-week campaign that empowers walkers, runners and fitness enthusiasts worldwide to make a collective contribution that will save lives and effect change. For each Nike+ Running mile pledged to (RED) on www.nike.com/onestep4red, Bank of America will donate 40 cents – up to $1 million – toward the fight to eradicate mother-to-child HIV transmission. Nike+ Running is a free app which allows people to track, measure, share and compare their movements with a global community of athletes.
TURN YOUR MILES (RED) deepens the partnership between Bank of America and (RED). Earlier this year, the bank announced a $10 million investment toward delivering the first AIDS-free generation in over 30 years.
“Public and private partnerships are essential to solving our most significant challenges, particularly when it comes to global health,” said Anne Finucane, global chief strategy and marketing officer at Bank of America. “By bringing Nike’s influence and resources into the fold, we’re building on our progress toward a very reachable goal.”
Today, it costs as little as 40 cents for two lifesaving pills called antiretrovirals (ARVS) which, when taken daily, can prevent an HIV-positive pregnant woman from passing the virus to her unborn baby. Still, 650 babies are needlessly born with HIV every day. TURN YOUR MILES (RED) is an initiative designed to enable people at every fitness level to play a part in delivering up to $1 million to HIV medical clinics and programs in sub-Saharan Africa. That amounts to 2.5 million days of lifesaving ARVS.
“The first step is always the most important for anything worth doing, and helping fight for an AIDS-free generation is something we believe people worldwide are willing to go the extra mile for,” said Deborah Dugan, (RED) CEO. “I encourage anyone and everyone – marathoners, casual runners and walkers – to join (RED), our partner Bank of America and the Nike+ community and make your steps count.”
For more information, please visit www.nike.com/onestep4red.
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands who contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Galaxy Chocolate (UK), The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: aden+anais, Jonathan Adler, Theory, HEAD, Kidrobot, Mophie, Sir Richard's Condom Company, Square, Girl Skateboards, Bottletop, Fatboy USA and Bed Bath & Beyond.
To date, (RED) has generated more than $275 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 55 million people with prevention, treatment, counseling, HIV testing and care services.
(RED) is a division of The ONE Campaign. Learn more at www.red.org.
From October 12 until December 7, 2014, for every mile, up to a weekly cap published at NIKE.COM/ONESTEP4RED, recorded on Nike+ Running as part of the Turn Your Miles (RED) pledge program, Bank of America Corporation will donate $0.40 to the U.S. Fund for the Global Fund to Fight AIDS, Tuberculosis and Malaria to support and fund prevention and treatment of HIV/AIDS, up to a total maximum donation of $1 million. No purchase necessary. Bank of America and the Bank of America logo are registered trademarks of Bank of America Corporation. Bank of America, N.A. Member FDIC © 2014 Bank of America Corporation.
About Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small businesses, middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 49 million consumer and small business relationships with approximately 5,000 retail banking offices and approximately 16,000 ATMs and award-winning online banking with 30 million active users and more than 15 million mobile users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
Since its launch in 2006, Nike+ Running has provided runners the chance to track, measure, share and compare their runs with a global community of athletes. The Nike+ Running App uses GPS technology to map runs, provide stats on instantaneous pace and distance, and track users’ progress. It offers fun motivational features like Nike+ Challenges, cheers from friends, photo sharing to social media, live audio feedback and the option to select music. Its Nike+ Coach function offers comprehensive training programs, helping runners to prepare for their races. The Nike+ Running community has logged over 1 billion miles worldwide. Download the Nike+ Running app for free from The Nike+ the Apple App Store and for Android in Google Play.
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