New Enhancements Give Customers Flexibility to Choose What’s Most Important to Them
Bank of America today announced a series of updates to its award-winning mobile app to further customize the user experience and continue its investment in innovation that improves the financial lives of its customers.
“With 23 million mobile customers and growing, improving the customer experience is always a top priority,” said Michelle Moore, head of digital banking at Bank of America. “By taking a customer-first approach to innovation, we continuously raise the bar to deliver new, personalized experiences that make it easier for customers to achieve their financial goals.”
The newest mobile enhancements include:
Bank of America is also improving the online experience for our customers with:
1. An improved experience that puts the most common tasks all on one page and additional Pay To account logos displayed for quicker payee identification.
2. Better bill management capabilities, such as the ability to put Pay To accounts in groups and the addition of a list of recent payments.
3. A more accessible and easy-to-use process to add or edit automatic payment plans.
Redesigned home page: Bank of America is rolling out a redesigned home page (www.bankofamerica.com) that provides customers a personalized and engaging experience, with a more modern look and feel. This new page will be optimized to provide ease of use, no matter the device used to access it.
With 23 million active mobile users and growing, Bank of America’s mobile banking platform is an evolving source of increased customer engagement and satisfaction. During the second quarter of 2017, mobile banking customers logged into their accounts 1 billion times, or approximately 47 times per user. During that same period, customers made more than 30 million mobile bill payments and nearly 11 million P2P transfers, a growth of 89 percent over 2016. Customers also used their mobile devices to deposit more than 340,000 checks daily and redeem over 1 million credit card cash and travel rewards. More customers are opening new accounts through mobile, with sales increasing by 47 percent over the past year.
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 47 million consumer and small business relationships with approximately 4,500 retail financial centers, approximately 16,000 ATMs, and award-winning digital banking with approximately 34 million active users, including 23 million mobile users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in all 50 states, the District of Columbia, the U.S. Virgin Islands, Puerto Rico and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
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Reporters may contact:
Betty Riess, Bank of America