Latest Updates Help Provide Customers Top Requests, Including Easier Ways to Send Gifts, Earn Rewards and Manage Their Finances
Bank of America today announced a series of updates to its award-winning mobile banking app and online banking platform to better connect to its customers’ life priorities.
These latest enhancements provide customers new, interactive ways to use the app and the ability to further personalize the user experience, helping them meet their unique goals.
“We continue to deliver new solutions based upon our customers’ life priorities,” said Michelle Moore, head of digital banking at Bank of America. “With 24 million mobile customers and growing, we’re developing interactive ways customers can use the app and personalize it to help simplify their financial lives.”
The latest mobile and online updates include:
With nearly 24 million active mobile users and growing, Bank of America’s mobile banking platform is an evolving source of increased customer engagement and satisfaction. During the third quarter of 2017, mobile banking customers logged into their accounts over a billion times, or approximately 49 times per user. During that same period, customers made more than 32 million mobile bill payments. Customers also used their mobile devices to deposit more than 330,000 checks daily and redeem over 1.2 million credit card cash and travel rewards. More customers are opening new accounts through mobile, with sales increasing by 38 percent over the past year. As of October 2017, 2.5 million actively monthly users are making more than 5 million Zelle transactions per month, totaling $1.5 billion. Customers can now use the new auto shopping experience in over 20 states, and more than one-third of Business Advantage customers are active in digital and growing.
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 47 million consumer and small business relationships with approximately 4,500 retail financial centers, approximately 16,000 ATMs, and award-winning digital banking with approximately 34 million active users, including approximately 24 million mobile users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in all 50 states, the District of Columbia, the U.S. Virgin Islands, Puerto Rico and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
Bank of America, N.A. Member FDIC © 2017 Bank of America Corporation.
Reporters May Contact:
Betty Riess, Bank of America