Bank of America Rings in Holiday Season With New Mobile Enhancements

December 7, 2017 at 9:00 AM Eastern

Bank of America today announced a series of updates to its award-winning mobile banking app and online banking platform to better connect to its customers’ life priorities.

These latest enhancements provide customers new, interactive ways to use the app and the ability to further personalize the user experience, helping them meet their unique goals.

“We continue to deliver new solutions based upon our customers’ life priorities,” said Michelle Moore, head of digital banking at Bank of America. “With 24 million mobile customers and growing, we’re developing interactive ways customers can use the app and personalize it to help simplify their financial lives.”

The latest mobile and online updates include:

  • Bank by Appointment enhancements
    As many prioritize finances in the new year, Bank of America is prepared to help its customers keep their goals on track. The Bank by Appointment feature has been updated to enable mobile and online customers to schedule appointments in real-time with notaries, relationship bankers and managers, or specialists for their everyday banking, investment, retirement, home loan and small business needs. The new feature also enables greater personalization as customers can now choose from an expanded selection of investment topics to discuss with a specialist.
  • Express checking account application
    With nearly one-quarter of all accounts opened digitally, Bank of America has introduced a new streamlined process for customers to apply for a checking account securely within the app. The enhanced, single-page design populates customer information into the application, simplifying the process.
  • Redesigned homepage
    Bank of America’s online platform, including its Business Advantage and Spanish-language versions, now has a new look for the new year. The redesigned home page ( provides customers a personalized and engaging experience, with a more modern look and feel, and is optimized to provide easy usage, no matter the device used to access it.
  • New Interactive BankAmeriDeals® 
    BankAmeriDeals® has gone interactive to offer customers fun and engaging ways to earn cash while shopping. Now, BankAmeriDeals coins are collected when users redeem their available BankAmeriDeals, which provide up to 15 percent cash back deals when making purchases at selected retailers with their Bank of America debit and credit cards. By collecting BankAmeriDeals coins users can earn more than $100 extra cash back every year on top of what they already earned with BankAmeriDeals. The new feature will be rolled out to customers through early 2018.
  • Gift Card Mall
    Holiday gifting is made easier this year with Bank of America’s new partnership with Gift Card Mall. Customers can now seamlessly shop the Gift Card Mall, featuring hundreds of leading retailers and restaurants, and send electronic gift cards directly to friends and family via email. Users may also choose when the gift card is delivered and add a personalized message for the recipient.
Bank of America’s Mobile Banking Leadership

With nearly 24 million active mobile users and growing, Bank of America’s mobile banking platform is an evolving source of increased customer engagement and satisfaction. During the third quarter of 2017, mobile banking customers logged into their accounts over a billion times, or approximately 49 times per user. During that same period, customers made more than 32 million mobile bill payments. Customers also used their mobile devices to deposit more than 330,000 checks daily and redeem over 1.2 million credit card cash and travel rewards. More customers are opening new accounts through mobile, with sales increasing by 38 percent over the past year. As of October 2017, 2.5 million actively monthly users are making more than 5 million Zelle transactions per month, totaling $1.5 billion. Customers can now use the new auto shopping experience in over 20 states, and more than one-third of Business Advantage customers are active in digital and growing.

Bank of America

Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 47 million consumer and small business relationships with approximately 4,500 retail financial centers, approximately 16,000 ATMs, and award-winning digital banking with approximately 34 million active users, including approximately 24 million mobile users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in all 50 states, the District of Columbia, the U.S. Virgin Islands, Puerto Rico and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

For more Bank of America news, including dividend announcements and other important information, visit the Bank of America newsroom and register for news email alerts.

Bank of America, N.A. Member FDIC © 2017 Bank of America Corporation.


Reporters May Contact:
Betty Riess, Bank of America
Phone: 1.415.913.4416