Modern Look Offers a More Seamless Experience; Erica Enhancements Provide Clients Greater Control of Their Finances
Bank of America today announced the launch of its newly designed, award-winning mobile banking app that will provide a more seamless and streamlined experience for its approximately 29 million mobile clients. The sleek, modern design makes it even easier to navigate all of Bank of America’s robust mobile banking features. The latest version of the app also includes enhancements to Erica®, the bank’s AI-driven virtual financial assistant, designed to help clients better manage their finances.
“The new look and feel of our mobile app reflects Bank of America’s focus on delivering solutions for clients that are timely, relevant and accessible, however they choose to bank,” said David Tyrie, head of advanced solutions and digital banking at Bank of America. “This enhanced mobile experience makes it even easier and more convenient for clients to bank with us, and empowers them with information and insights to make better financial decisions.”
While developing the new app experience, client engagement was key. “The app redesign was informed by feedback from our clients who will start to see visual changes and a new unified design as part of an overall evolution of our digital banking experience,” said Rachel Kobetz, head of experience design at Bank of America. “These updates give our app a modern interface and provide more personalization based on the client’s relationship with us.”
Bank of America has also announced new features to its mobile app including an enhanced shopping experience and several updates for debit and credit card holders. The shopping experience demonstrates the bank’s high-tech, high-touch strategy by further connecting digital and physical channels, allowing clients to begin an application process for a new product or service, such as a credit card or home or auto loan in a financial center and complete it at a later time within the mobile app.
Updates for card holders who use the mobile app include:
These updates coincide with other major digital milestones for Bank of America:
Bank of America’s full suite of solutions are enhanced by Preferred Rewards, a first-of-its kind loyalty program that recognizes the value of a client’s entire relationship with the bank. Approximately 6 million members have enrolled in the program, which recently marked five years of rewarding members with perks and benefits.
Bank of America’s award-winning digital banking platform is an evolving source of increased client engagement and satisfaction serving 38 million digital clients, including approximately 29 million active mobile users. During the third quarter of 2019, digital clients logged into their accounts 2 billion times and used digital to make 138 million bill payments and book 613,000 appointments.
Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 66 million consumer and small business clients with approximately 4,300 retail financial centers, including approximately 2,400 lending centers, 2,600 financial centers with a Consumer Investment Financial Solutions Advisor and 1,900 business centers; approximately 16,600 ATMs; and award-winning digital banking with 38 million active users, including approximately 29 million mobile users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and approximately 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
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