Bank of America and (RED) are joining forces for the fourth annual (SHOPATHON)RED during the 2018 holiday season to raise awareness and funds for the fight to end AIDS, with specific focus on preventing the transmission of HIV from mother to child in sub-Saharan Africa.
(SHOPATHON)RED is a holiday shopping extravaganza that kicked off with the fourth annual Jimmy Kimmel Live! (RED) Special on November 19. From now through December 31, Amazon will offer consumers one destination to shop online – Amazon.com/RED – for more than 100 (RED) products, including fashion, cosmetics, kitchen goods, and tech. As the Official Payment Provider of (SHOPATHON)RED, Bank of America will contribute $0.20, the cost of a day’s worth of lifesaving antiretroviral (ARV) medication, to the U.S. Fund for the Global Fund to Fight AIDS, Tuberculosis and Malaria for every dollar spent at Amazon.com/RED, up to a total of $1.5 million (through December 31, 2018; U.S. only).
“Together, we have the power to make a difference in the fight against AIDS, and it’s a fight we can win,” said Anne Finucane, vice chairman, Bank of America. “We’ve made great progress, but there is still much work to be done. We have committed $20 million over seven years to help (RED)’s mission to deliver the first AIDS-free generation in 30 years.”
Delivering the first AIDS-free generation in over 30 years begins with ending mother-to-child transmission of HIV. The number of babies born with HIV has been reduced by nearly two-thirds in the last 18 years, from over 400,000 babies per year in 2000 to nearly 200,000 babies born with HIV this year. Despite an increase in funding between 2016 and 2017, the world still faces a 20 percent shortfall in what’s needed to end the AIDS epidemic by 2030. It takes just 20 cents a day to provide HIV-positive mothers the lifesaving medication they need to deliver a healthy, HIV-free baby.
In 2017, 21.7 million people had access to lifesaving ARVs. Worldwide, AIDS-related deaths have declined by 51 percent since their peak in 2004 (1.9 million). In 2017, 80 percent of HIV-positive pregnant women were receiving ARV treatment for the prevention of mother-to-child transmission of the virus, compared to just 51 percent in 2010. This level of progress helps families thrive, creating stronger local communities and economies throughout the world. Since the partnership launched in 2014, Bank of America has committed a total of $20 million in support of (RED)’s mission to deliver an AIDS-free generation by 2020.
“The partnership between Bank of America and (RED) is so important. It not only brings the kind of money needed to make a difference but also drives the kind of awareness required to create a lasting global impact,” said Deborah Dugan, CEO, (RED). “Every day, we are one step closer to realizing an AIDS-free generation. We encourage everyone to join the fight and help end this disease for good.”
(RED) has generated more than $500 million to support Global Fund HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. (RED) dollars have impacted the lives of nearly 110 million people on the ground through locally designed programs that provide HIV testing and counseling, HIV prevention efforts, ARV therapy for HIV-positive individuals, care for children orphaned by AIDS, and the low-cost treatments needed to reduce the risk of HIV transmission from mother to child.
For more information about the partnership for an AIDS-free generation, please visit www.bankofamerica.com/red.
(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute proceeds from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Amazon, Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, Durex, MCM, Salesforce, SAP, Starbucks and Telcel. (RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Andaz, Baxter of California, Bombas, Calm, Fatboy USA, Girl Skateboards, Montblanc, Mophie, S’well, Wanderlust and Vespa.
To date, (RED) has generated more than $500 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted nearly 110 million people with prevention, treatment, counseling, HIV testing and care services.
At Bank of America, we’re guided by a common purpose to help make financial lives better, through the power of every connection. We’re delivering on this through responsible growth with a focus on our environmental, social and governance (ESG) leadership. ESG is embedded across our eight lines of business and reflects how we help fuel the global economy, build trust and credibility, and represent a company that people want to work for, invest in and do business with. It’s demonstrated in the inclusive and supportive workplace we create for our employees, the responsible products and services we offer our clients, and the impact we make around the world in helping local economies thrive. An important part of this work is forming strong partnerships with nonprofits and advocacy groups, such as community, consumer and environmental organizations, to bring together our collective networks and expertise to achieve greater impact. Connect with us on Twitter (@BofA_News).
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A-T Connell, Bank of America