Denver Area Homebuyers Want to Buy for Financial Reasons, Prefer a Mortgage to Paying Rent

Inaugural Bank of America Homebuyer Insights Report Reveals Buyers Prioritize Cost and Neighborhood When Purchasing a Home

Wednesday, April 6, 2016 9:00 am EDT

As peak homebuying season begins, Denver metro area homebuyers are seeking a home for practical reasons, as the majority (58 percent) see homeownership as a financial investment, according to the inaugural Bank of America Homebuyer Insights Report, released today. As such, more than half are buying for the first time because they believe their money would be better spent on a mortgage than rent, compared to 37 percent of homebuyers nationally who say the same.

When considering a prospective home, cost (83 percent) and neighborhood (54 percent) are extremely important to Denver area buyers. Fifty-three percent also consider the floor plan and layout to be very important. More than three-quarters of Denver buyers are interested in buying a single-family home, and 59 percent are looking to settle down in the suburbs.

The Bank of America Homebuyer Insights Report explores the attitudes, behaviors and preferences of the modern homebuyer, based on a national survey of more than 1,000 adults ages 18 and older who want to buy a home in the future. In addition, comparatively 300 adults were also surveyed in 10 local markets: Atlanta, Boston, Chicago, Dallas, Denver, Los Angeles, New York, San Francisco, Seattle, and Washington, D.C. The report reveals what homebuyers want in a home, their catalysts for making the home purchase and the unique preferences of first-time and millennial buyers, defined as those between ages 18 and 34.

Denver-specific highlights from the report include:

Denver area homebuyers are driven by aspiration and emotion

  • Aspirational and emotional factors motivate more than three-quarters of Denver first-time homebuyers. When making the decision to buy a home, 59 percent say they want a place to call their own, 45 percent cite owning a home as something they have always wanted to do, and 33 percent want a place to put roots down.

  • Denver buyers define homeownership as responsibility (65 percent), security (62 percent), happiness (60 percent), and a place where memories are made and kept (60 percent).

Aspiring Denver homeowners want to save more, willing to sacrifice

  • Seventy-two percent of Denver first-time buyers have not purchased a home before now because they did not think they could afford a home or the type of home they would like to buy, significantly higher than the national average of 56 percent.

  • Nearly all (94 percent) first-time buyers in Denver would be willing to make sacrifices to make homeownership a reality.

  • Seventy-six percent of experienced Denver homebuyers sacrificed something the last time they purchased a home.

  • Seventy-two percent of local first-time buyers are looking for a home that they can grow into, rather than one that fits their needs today. This is consistent with first-time homebuyers nationally, as 75 percent say the same.

Saving for a home as important as saving for retirement

  • Ninety-two percent Denver buyers consider saving for or paying off a home to be important. A similar number (87 percent) believe saving for retirement is important.

  • Understanding the importance of saving for a home, many local first-time buyers said they would appreciate help doing it: 73 percent would use a tool that withdraws money from their paycheck to save for a home purchase.

  • One-quarter of experienced Denver homebuyers spent more than what they budgeted on the total cost of their first home.

Local millennial homebuyers expect support from their parents

  • Fifty-four percent of millennial homebuyers in Denver expect some kind of assistance from their parents when buying a home, ranging from financial support to assistance moving in.


For additional information about the Bank of America Homebuyer Insights Report, please click here.


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About the Bank of America Homebuyer Insights Report
Braun Research, Inc. (an independent market research company) conducted a nationally representative, online survey on behalf of Bank of America January 27–February 21, 2016. Braun surveyed 1,001 respondents throughout the U.S., comprised of adults 18+ who want to buy a home in the future. In addition, comparatively 300 adults were also surveyed in 10 local markets: Atlanta, Boston, Chicago, Dallas, Denver, Los Angeles, New York, San Francisco, Seattle and Washington, D.C. Braun also interviewed a total of 801 millennials (defined as 18–34 years old) in the national U.S. sample. The n=801 millennials are comprised of n=376 completes that came from the main, national sample. The remaining n=425 were obtained from an oversample of additional millennials to achieve the total n of 801. The margin of error for the national quota is +/- 3.0 percent; about +/- 5.7 percent for the oversampled markets; and about +/-3.5 percent for the national millennial group, with each reported at a 95 percent confidence level.

Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 47 million consumer and small business relationships with approximately 4,700 retail financial centers, approximately 16,000 ATMs, and award-winning online banking with approximately 32 million active users and approximately 19 million mobile users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in all 50 states, the District of Columbia, the U.S. Virgin Islands, Puerto Rico and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

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