Local entrepreneurs project a positive business outlook this spring and are increasingly confident in the D.C.-area economy, according to the spring 2019 Bank of America Business Advantage Small Business Owner Report. At the same time, D.C. entrepreneurs are less confident in the national economy, reporting mixed views on the impact of last year’s landmark tax reform and trade tariffs.
The report is based on a semiannual survey of over 1,500 small business owners across the country and in the greater Washington, D.C. region. It reveals that:
“D.C. entrepreneurs recognize that our economy is thriving — major companies are investing in our city, and local real estate is booming,” said Ahmed Gilani, Washington, D.C. small business banker manager at Bank of America. “Though our business owners are concerned about the direction of the national economy, it’s clear that they’re focusing on the success of their businesses and planning for a strong 2019.”
Fifty-eight percent of D.C. entrepreneurs expressed concern about the current political environment, though they are divided over how major policy issues are directly impacting them. A little less than half of D.C. business owners say the new tax code has had an impact on their business — with 26 percent reporting that impact as positive.
Regarding U.S. trade policy, 44 percent say they have been impacted by tariffs, with 17 percent reporting the impact as mixed, 14 percent reporting it as negative and 13 percent reporting it as positive. Additionally, 42 percent of entrepreneurs in the coastal metropolitan area of D.C., suburban Maryland and Northern Virginia say they’re concerned about climate change impacting their business — 9 percentage points above the national average.
Unexpected or major economic events can transform a business in the blink of an eye. While most D.C. entrepreneurs are taking steps to protect their business from potential threats such as natural disasters, an economic downturn or a cyber breach, most D.C. business owners do not have a plan to address reputational crises or challenges.
Customer feedback holds tremendous sway in the digital era, with online reviews serving as a powerful channel for sharing both compliments and criticisms. While 58 percent of D.C. and D.C.-area business owners have received a negative online review of their business, 65 percent believe that positive reviews matter the most, and 35 percent say negative reviews have a greater impact on their business.
Furthermore, 72 percent say reviews are important to the success of their business, with 85 percent reporting that positive reviews have helped generate business opportunities. Recognizing that negative reviews do have an impact, 64 percent of D.C. business owners who have received one say they respond as soon as possible to limit the reputational damage.
For a complete, in-depth look at the insights of the nation’s small business owners, read the spring 2019 Bank of America Business Advantage Small Business Owner Report.
Ipsos Public Affairs conducted the Bank of America Small Business Owner Report Survey for spring 2019 online between February 8 and February 24, 2019 using a pre-recruited online sample of small business owners. Ipsos contacted a national sample of 1,504 small business owners in the United States with annual revenue between $100,000 and $4,999,999 and employing between two and 99 employees. In addition, a total of approximately 300 small business owners were also surveyed in each of 10 target markets: Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York, San Francisco and Washington, D.C. The final results were weighted to national benchmark standards for size, revenue and region.
Prior to 2016, previous waves of the Small Business Owner Report Survey were conducted by telephone and while best efforts were made to replicate processes, differences in sample, weighting and method suggests caution when making direct statistical comparisons of the results from pre-2016 and post-2016.
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Andy Aldridge, Bank of America