The Sustainable Markets Initiative Launches RE:TV

September 21, 2020 at 11:00 AM Eastern

Speaking today at Climate Week 2020, HRH The Prince of Wales launched RE:TV, a new platform to showcase solutions working to accelerate a more sustainable future.

RE:TV will champion inspiring solutions from around the world. With content curated by The Prince of Wales, viewers will be able to explore content in five defined sub-channels: Re:Imagine, Re:Design, Re:Balance, Re:Invigorate, and Re:Invest.

At launch, a selection of more than a dozen short films and articles will be available at with more added weekly. Case studies include India’s Solar Labs and its novel use of AI to optimise energy capture; U.K.-based Polymateria, which develops biodegradable and compostable plastics; and South Africa’s Hippo Roller – an innovative and vital tool that enables better access to clean water. Explainer films will clarify what carbon capture, the circular bioeconomy and other process and ideas are, while written pieces are being commissioned from various thought-leaders in sustainability.

His Royal Highness The Prince of Wales said: “Industries have obviously had to focus on dealing with the immediate impact of this horrendous pandemic, but the fascinating thing is I think a lot of people have still wanted fortunately to focus on the green recovery.

“We’ve so degraded natural systems, eco-systems, bio-diversity, that it’s becoming increasingly impossible for nature to sustain us. At the moment, it’s all take, take. Now we’ve reached the situation where we really need four planets like earth to survive or provide enough for everybody. And there is a better world out there. We can operate our industries far better.”

Speaking about the launch of RE:TV, Brian Moynihan, chairman and CEO of Bank of America and co-chair of the Sustainable Markets Initiative (SMI), said: “We support His Royal Highness’s vital work in the sustainable markets initiative because the private sector can best create the conditions to align the flow of capital and other resources needed to address the long‑term goals of society as defined by the U.N.’s Sustainable Development Goals.

“That is the goal of the Sustainable Markets Initiative: To harness the creativity, the innovation, the balance sheets and the efforts of organizations committed to stakeholder capitalism, and alignment to the SDGs to bring to life The Prince of Wales’ vision.”

The SMI and the work reflected in these films and articles are the embodiment of the more than a four-decade vision of His Royal Highness The Prince of Wales to address society’s most pressing concerns, including a rapid transition to net-zero carbon emissions. We have created a framework to provide tangible, actionable pathways for private corporations, government, non-governmental organizations (NGOs), and others to realize this long-standing ambition.

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Notes to Editors

About SMI

The Sustainable Markets Initiative and its 10-point Action Plan were launched by HRH in January 2020. In response to the coronavirus pandemic, HRH and Professor Klaus Schwab, founder and executive chairman of the World Economic Forum, launched ‘The Great Reset’ in June 2020 as a way to seize the narrow window of opportunity to reimagine, redesign, rebuild, reinvigorate and rebalance our world.

Working with ‘Coalitions of the Willing’, HRH’s SMI’s mission is to accelerate the world’s transition to a sustainable future by putting people, planet and Nature at the heart of global value creation.

About RE:TV

Launching on 21 September, 2020 at, RE:TV is a content platform born out of HRH’s Sustainable Markets Initiative as a way to inform and inspire audiences about sustainability. The Bank of America is launch distribution partner, while other esteemed organisations like the Cambridge Institute for Sustainability Leadership, the Overseas Development Institute, Global Citizen and others have also partnered to lend RE:TV their support.

About Bank of America

Since the founding of the Sustainable Markets Initiative last year, Bank of America has been working with His Royal Highness The Prince of Wales to advance the international movement to accelerate the transition to a net-zero future. Chairman and CEO Brian Moynihan serves as co-chair of the Sustainable Markets Initiative. The bank has committed through its Environmental Business Initiative an investment of more than $445 billion by 2030 to accelerate the transition to a more low-carbon, sustainable economy.


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