Bank of America Announces Partnership With iHeartMedia to Bring First-of-Its-Kind National Audio News Service to the Black Community
Company Will Serve as a Founding Partner of Black Information Network (BIN)
As part of the company’s ongoing commitment to advance racial equality and economic opportunity, Bank of America has signed on as a founding partner of iHeartMedia’s latest venture, Black Information Network (BIN).
There is a void for a 24/7 national and local all-news audio service focused on the Black community, and many stories important to the Black community have gone untold. BIN aims to bridge that gap and provide an objective, accurate and trusted news source with a Black voice and perspective.
“When we can invest in opportunities that genuinely serve communities, like BIN, we are living up to our values and achieving the highest and best use of our resources,” said Meredith Verdone, chief marketing officer of Bank of America. “Keeping informed about events in our rapidly changing world has never been more important, and BIN’s goal of delivering relevant, local news tailored to the needs of Black communities across the U.S. directly aligns with Bank of America’s goals to strengthen and better serve local communities across the country.”
Bank of America
At Bank of America, we’re guided by a common purpose to help make financial lives better, through the power of every connection. We’re delivering on this through responsible growth with a focus on our environmental, social and governance (ESG) leadership. ESG is embedded across our eight lines of business and reflects how we help fuel the global economy, build trust and credibility, and represent a company that people want to work for, invest in and do business with. It’s demonstrated in the inclusive and supportive workplace we create for our employees, the responsible products and services we offer our clients, and the impact we make around the world in helping local economies thrive. An important part of this work is forming strong partnerships with nonprofits and advocacy groups, such as community, consumer and environmental organizations, to bring together our collective networks and expertise to achieve greater impact. Learn more at about.bankofamerica.com, and connect with us on Twitter (@BofA_News).
Reporters May Contact:
Vanessa Cook, Bank of America, 1.980.683.2247