David Tyrie is the president of Marketing, Digital, and Specialized Consumer Client Solutions and is a member of the company’s executive management team. In this role, he leads more than 12,000 employees aligned to these functions, focused on driving market share growth, value for clients and innovation across Bank of America’s eight lines of business.
Tyrie serves as the bank’s Chief Marketing Officer (CMO), helping the company win the hearts and minds of clients and prospects through brand strategy, media, marketing programs and social. Additionally, Tyrie and his team drive significant growth and economic impact via leadership of the company’s global partnerships with sports, endurance, arts, and cultural entities. These include FIFA World Cup 2026TM, U.S. Soccer Federation, The Masters Tournament, the Boston Marathon presented by Bank of America, the Bank of America Chicago Distance Series, Augusta National Women’s Amateur golf tournament, Special Olympics as well as partnerships within the National Football League and Major League Baseball.
Tyrie drives the company’s enterprise digital strategy, providing 59 million verified digital users with a seamless, personalized experience that spans their full relationship with the bank. Under Tyrie’s leadership, the company’s digital experience is fueling client engagement with a record 26B interactions in 2024 and his focus on innovation and the client experience resulted in over 200 awards in 2024, including Best Digital Consumer Bank in the U.S. by Global Finance and Best Mobile Banking App by Forbes.
Tyrie also leads the company’s Specialized Consumer Client Solutions organization, providing personalized financial solutions, valuable rewards, and trusted advice and guidance aligned to the more complex banking, borrowing and investing needs of mass-affluent consumers and to the full financial needs of those employed by the company’s Employee Banking & Investing clients.
With financial services experience that has spanned the client wealth continuum, Tyrie brings a deep understanding of client needs which continues to contribute significantly to enterprise growth. Before joining Bank of America, Tyrie led Global Products & Marketing for Putnam Investments, and served in various leadership roles at Fidelity Investments and MFS Investment Management.
Tyrie serves as a member of the U.S. Soccer NextGen College Soccer Committee.
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