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David Tyrie is the president of Marketing, Digital, and Specialized Consumer Client Solutions, and is a member of the company’s executive management team.  David leads a team that brings together these three platforms into a single, integrated unit that drives market share growth, client relationship deepening, and innovation across Bank of America’s eight lines of business.

Among his responsibilities, David leads the company’s Specialized Consumer Client Solutions organization, which delivers financial solutions for consumers through Merrill Edge, Employee Banking & Investments, Consumer Lending, and other key areas.

David also is responsible for Bank of America’s data and digital platforms designed to provide clients a seamless, personalized digital experience that spans and supports their full relationship with the bank. This includes the strategic roadmap for the bank’s digital platforms and capabilities — including online, mobile, IVR platform, Erica®, Life Plan®, CashPro® and Merrill Guided Investing, as well as tools in the bank’s financial and contact centers.  David also manages the company’s work to synthesize and optimize data, AI, and business intelligence to help drive client growth.

In addition, David leads the bank’s global marketing organization, including brand strategy, enterprise and segment marketing programs and initiatives, digital, social media marketing, creative development, and paid media strategy. He is responsible for Bank of America’s sponsorship portfolio, comprising partnerships with sports, endurance, and arts and cultural entities, such as FIFA World Cup 2026^TM, FIFA Club World Cup 2025,™ the U.S. Soccer Federation, and The Masters Tournament. This also includes the Boston Marathon presented by Bank of America, the Bank of America Chicago Distance Series (Chicago Marathon, Chicago 13.1, and Shamrock Shuffle), Augusta National Women’s Amateur golf tournament, Special Olympics, Bank of America ROVAL 400, team partnerships within the National Football League and Major League Baseball, among many others.

Throughout his career, David has played a leading role in advancing the bank’s high-tech, high-touch strategy, as well as the overall growth of the Consumer and Small Business line of business. Before joining Bank of America, David led Global Products & Marketing for Putnam Investments, and served in various leadership roles at Fidelity Investments and MFS Investment Management.