Holly O’Neill

Holly O’Neill
President, Retail Banking

Holly O’Neill is President of Retail Banking, one of Bank of America’s eight lines of business, and a member of the company’s executive management team. She is responsible for the growth of the Retail Banking business, which serves U.S. mass market consumers.

O’Neill also serves as the Chief Client Care Officer, overseeing a team that provides financial solutions to nearly 68 million clients each year, with a focus on helping clients wherever and however they prefer to bank, serving diverse communities and supporting financial education.

Through award-winning digital banking capabilities, an unmatched Retail Banking network and innovative financial solutions, O’Neill’s organization is responsible for creating personalized experiences that support clients on their financial journey.

In addition to client-facing sales and servicing teams, Retail Banking includes the Consumer business’ Client Protection function, Community Banking, and Neighborhood & Community lending teams. Through a community-centered approach, the organization advances the economic mobility of clients and communities by connecting them with core banking products, services, loans, technology, capital and jobs to help increase financial resiliency.

A champion of financial health, O’Neill and her teams work to meet the unique needs of each client while providing a comprehensive experience centered around financial wellness. Under O’Neill’s leadership, Bank of America has been certified by J.D. Power for outstanding client satisfaction with financial health support among banks and credit card issuers in 2022 and 2023.1

O’Neill previously served as Chief Operating Officer (COO) for Bank of America Private Bank, overseeing strategic initiatives, business management, risk infrastructure and control, enterprise partnerships and sales and service effectiveness. She also served as the COO for Merrill Lynch Wealth Management® Private Banking and Investment Group.

O’Neill joined Bank of America in 1996 as a credit analyst in the Corporate and Investment Bank where she held various roles, including corporate banker covering a portfolio of insurance and asset management clients and as COO of the Corporate Banking Group.

In 2022, O’Neill was included in Forbes’ annual 50 Over 50 list for her leadership of Retail Banking and community commitment and was recognized by American Banker as part of the Most Powerful Women in Banking and Finance. In 2022 and 2023, she was named to Barron’s list of the 100 Most Influential Women in U.S. Finance.

Committed to promoting diversity and inclusion, O’Neill is active in Bank of America’s enterprisewide efforts as an executive sponsor, leading awareness and inclusion strategies for the LGBTQ+ community, individuals with disabilities and women.

She holds a Bachelor of Science degree in business from the University of New Hampshire and is a Chartered Financial Analyst®. She lives in the Boston area with her husband and three children.

To learn more about Holly O’Neill, follow her on LinkedIn and on Twitter @Hollyaoneill.



1 J.D. Power 2023 Financial Health Support CertificationSM is based on exceeding customer experience benchmarks using client surveys and a best practices verification. For more information, visit jdpower.com/awards.


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