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Holly O’Neill is president of Retail Banking, one of Bank of America’s eight lines of business, and a member of the company’s executive management team. She is responsible for the growth of the Retail Banking business, driving the vision to become the world’s best digital bank. As president, O’Neill remains focused on empowering clients with the products, services and educational resources they need to achieve financial wellness.
O’Neill also serves as the chief client care officer, overseeing a team that provides financial solutions to 69 million clients each year, with a focus on helping clients wherever and however they prefer to bank, serving diverse communities and supporting financial education.
Through award-winning digital banking solutions, an unmatched Retail Banking network and innovative financial tools, O’Neill’s organization is responsible for meeting each one of their clients where they are on their personal journey to financial health and security.
In addition to client-facing sales and servicing teams, Retail Banking includes Client Protection and Community Banking teams. Through a community-centered approach, the organization advances the economic mobility of clients and communities by connecting them with core banking products, services, loans, technology, capital and jobs to help increase financial resiliency.
A champion of financial health, O’Neill and her teams work to meet the unique needs of each client while providing a comprehensive experience centered around financial wellness. Under O’Neill’s leadership, Bank of America has been certified by J.D. Power for outstanding client satisfaction with financial health support among banks and credit card issuers for three consecutive years in 2022, 2023 and 2024. In 2023, Bank of America ranked No. 1 in the U.S. for its retail banking advice in the J.D. Power U.S Retail Banking Advice Satisfaction Study, which measures the quality and relevancy of financial advice and guidance, among other factors.
O’Neill previously served as chief operating officer (COO) for Bank of America Private Bank, overseeing strategic initiatives, business management, risk infrastructure and control, enterprise partnerships and sales and service effectiveness. She also served as the COO for Merrill Lynch Wealth Management® Private Banking and Investment Group.
O’Neill joined Bank of America in 1996 as a credit analyst in the Corporate and Investment Bank where she held various roles, including corporate banker covering a portfolio of insurance and asset management clients and as COO of the Corporate Banking Group.
In 2024, O’Neill was named to Barron’s list of the 100 Most Influential Women in U.S. Finance for the third consecutive year. She has also been recognized as one of the Most Powerful Women in Banking by American Banker, included in Forbes’ 50 Over 50 list, and received a Silver Stevie Award for Customer Service Executive of the Year.
Committed to promoting diversity and inclusion, O’Neill is the executive sponsor of Bank of America’s Disability Advisory Council, ensuring Bank of America is an employer of choice, an industry leading bank for clients and a key partner to our communities impacted by disabilities. She also serves on the Advisory Board of Special Olympics Massachusetts, supporting the organization’s mission to expand opportunities for children and adults with intellectual disabilities through athletics, education and community building.
She holds a Bachelor of Science degree in business from the University of New Hampshire and is a Chartered Financial Analyst®. She lives in the Boston area with her husband and three children.
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