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Holly O’Neill is president of Consumer, Retail and Preferred, and a member of Bank of America’s executive management team.

O’Neill leads Retail Banking and Preferred Banking, two of the company’s eight lines of business. In this role, she is responsible for serving the financial needs of 69 million clients through our approximately 3,600 financial centers, approximately 15,000 ATMs and nationwide client care centers, as well as through our award-winning digital capabilities.

O’Neill drives the strategies to deliver the products, services and education to support the financial health of our mass market clients, including individuals new to banking and from low- and moderate-income communities. She also leads the company’s work to provide personalized solutions, valuable rewards, and advice and guidance for more complex banking, borrowing and investing needs.

After joining Bank of America in 1996 in the Corporate and Investment Bank, O’Neill held various roles in that division and later as chief operating officer for Bank of America Private Bank and for Merrill Lynch Wealth Management® Private Banking and Investment Group.

In 2025, O’Neill was named to Barron’s list of the 100 Most Influential Women in U.S. Finance for the fourth consecutive year and American Banker named her to their list of the Most Powerful Women in Banking for the third consecutive year. She has also been included in Forbes’ 50 Over 50 list and received a Silver Stevie Award for Customer Service Executive of the Year.

O’Neill serves on the board of directors for the American Bankers Association and advisory board of Special Olympics Massachusetts.