BofA Clients Had a Record 23.4 Billion Digital Interactions in 2023
CHARLOTTE, NC – As Bank of America continues to personalize digital banking, clients are more frequently connecting with their finances digitally. In 2023, Bank of America clients connected with their finances more than 23.4 billion times through a combination of digital logins and proactive alerts – an 11% increase year over year and all-time record.
“Our clients unlocked convenience 23 billion times last year through digital interactions,” said Nikki Katz, Head of Digital at Bank of America. “Individualized real-time alerts and proactive insights, along with our digital platform overall, help simplify the day-to-day management of finances. This allows our clients to more easily balance life and enjoy the moments that matter.”
In 2023, clients interacted 673 million times with Erica, the most advanced and first widely available virtual financial assistant. This was a 28% increase year-over-year, bringing the total interactions since launch to nearly 1.9 billion. Clients across Bank of America businesses increasingly leverage Erica:
How clients send and deposit money has also continued to shift toward digital:
More information on how Bank of America clients are engaging with digital banking is available in the bank’s quarterly Trends in Digital fact sheet.
Bank of America continues to be recognized throughout the industry for its digital leadership, receiving over 120 accolades in 2023. Most recently, Bank of America was named:
Download the Bank of America app or visit bankofamerica.com.
Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 57 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock is listed on the New York Stock Exchange (NYSE: BAC).
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Andy Aldridge, Bank of America