NEW YORK, NY – Bank of America has been recognized across multiple categories in the 2025 Datos Impact Awards. These accolades underscore the company’s focus on redefining the client experience through a high-tech, high-touch approach and industry-leading AI and digital capabilities.

Datos Insights, a leading research and advisory partner to the banking, insurance, and securities industries, annually recognizes innovations that are transforming financial services.

According to Gilles Ubaghs, Strategic Advisor, Commercial Banking & Payments at Datos Insights, “Bank of America has achieved what many have only projected: live, scaled deployments with demonstrated ROI across diverse client segments.”

Best Innovation in Artificial Intelligence – CashPro Data Intelligence

CashPro Data Intelligence offers a suite of AI-driven tools that leverage advanced analytics and the breadth of data available to corporate clients. CashPro Data Intelligence includes three main modules: CashPro Search, CashPro Forecasting, and CashPro Insights. Each of these empower corporate clients to manage working capital with greater speed, precision, and security. These modules deliver an intuitive experience and immediate access to critical information, forecasting, and actionable insights.

Ubaghs of Datos Insights said the suite “positions Bank of America as a bellwether for the industry, setting market expectations for what AI-enabled banking services should deliver.”

Best Innovation in Client Communication – Merrill Digital Appointment Setting

Merrill Digital Appointment Setting transforms how advisors and clients connect, offering a faster, more flexible way to schedule appointments. Now, clients can receive appointment invites initiated by the advisor or request time based on an advisor’s pre-approved, available time slots. The tool saves an average of 18 minutes per meeting by eliminating back-and-forth communications required for scheduling.

Best Innovation for Digital Marketing – Merrill SENSE

Merrill’s Semantically Enhanced Notes Search Engine (SENSE) is an internally developed, large-language-model-powered search engine that revolutionizes how marketing teams identify and engage prospects and clients for exclusive events. The tool analyzes hundreds of thousands of advisor activity notes and helps teams determine which events are most relevant to each client. SENSE creates a more personalized, impactful client experience and transforms a previously manual, time-consuming process for event selection across Merrill’s hundreds of local and national events.

Best Innovation in Client Experience – Merrill GTS

Merrill’s Global Wealth Trading Services (GTS) offers an enhanced trading platform that has modernized the trading experience with unmatched reliability, scalability, and agility for advisors. With GTS, advisors can further deliver the best price execution and ensure liquidity during even the most volatile market conditions – proven by its over 1,000 days of uninterrupted service.

“Bank of America’s wealth management innovations demonstrate measurable client and advisor impact: Merrill’s digital appointment setting saves advisors an average of 18 minutes per meeting, their AI-powered SENSE platform has identified $2.5 billion in custom lending opportunities, and their rebuilt Global Wealth Trading Services platform has maintained over 1,000 days of uninterrupted service through volatile market conditions,” said Wally Okby, Strategic Advisor, Wealth Management at Datos Insights.

Bank of America spends $13 billion annually on technology, of which nearly $4 billion will be allocated to new technology initiatives in 2025. These ongoing investments continue to enhance the client experience across all channels and drive operational efficiencies across the company.

Bank of America

Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million consumer and small business clients with approximately 3,600 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 59 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

Merrill

Merrill Lynch, Pierce, Fenner & Smith Incorporated (also referred to as 'MLPF&S' or 'Merrill'), which is part of Bank of America Corporation, is a leading provider of comprehensive wealth management and investment services. Merrill specializes in goals-based wealth management, including planning for retirement, education, legacy, and other life goals. Merrill is one of the largest wealth management businesses in the world, with approximately $3.9 trillion in client balances as of September 30, 2025. Client balances consist of the following client assets held in Merrill accounts, including assets under management (AUM) of Merrill entities, client brokerage assets, and assets in custody of Merrill entities, as well as loan balances and deposits of Merrill clients held at Bank of America, N.A. and affiliated banks.

Additional Disclosures

Bank of America Corporation ("Bank of America") is a financial holding company that, through its subsidiaries and affiliated companies, provides banking and non-banking financial services. Investment products and services may be available through a relationship with Merrill Lynch Wealth Management or Bank of America Private Bank. Merrill Lynch Wealth Management makes available products and services offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated (“MLPF&S”) which is a registered broker-dealer, registered investment adviser and a wholly owned subsidiary of Bank of America Corporation (“BofA Corp.”).

Reporters may contact

Carolyn Batt, Bank of America
Phone: 1.646.983.1369
carolyn.batt@bofa.com