Bank of America today introduced Balance Assist™, a revolutionary new solution that provides a low-cost way for clients to manage their short-term liquidity needs, borrowing only the amount they need, up to $500. Balance Assist is the latest offering in a comprehensive selection of financial solutions and services designed to help clients bank confidently and improve their financial lives.
“Balance Assist is the latest in a powerful set of transparent, easy-to-use solutions to help our clients budget, save, spend and borrow carefully and confidently,” said D. Steve Boland, president of Retail at Bank of America. “People want the power to achieve financial freedom and stability, and are seeking simple, clear solutions and advice to help them along the way.”
Bank of America clients can increase their financial fitness by establishing a savings discipline, working to build their credit, and improving their budgeting skills in part through this selection of helpful solutions. Delivered through the company’s award-winning digital channels and knowledgeable financial specialists, this set of safe banking solutions helps meet clients’ everyday banking, savings and lending needs, and includes:
“We continue to develop a variety of innovative solutions to help our clients achieve solid financial footing,” said April Schneider, head of Consumer and Small Business Products at Bank of America. “Solutions like Balance Assist, SafeBalance and Secured Card help provide clients with financial stability, and can put them on a path to longer-term financial wellness.”
These solutions and services are available through the award-winning Bank of America Mobile Banking app and are supported by Erica, our digital assistant. These solutions are built to encourage good financial habits, as are additional resources available through Better Money Habits®, our free financial education platform that provides a simple, accessible way to connect people to the tools and education they need to help take control of their finances. Since 2013, Better Money Habits content has been viewed more than 120 million times.
Learn more about the new Balance Assist offering and Bank of America’s comprehensive selection of banking solutions.
Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 66 million consumer and small business clients with approximately 4,300 retail financial centers, including approximately 3,000 lending centers, 2,600 financial centers with a Consumer Investment Financial Solutions Advisor and approximately 2,200 business centers; approximately 16,900 ATMs; and award-winning digital banking with approximately 39 million active users, including approximately 30 million mobile users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and approximately 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
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Don Vecchiarello, Bank of America
Susan Atran, Bank of America