PORTLAND, ME – Portland Hearts of Pine and Bank of America announced a new Dirigo-level partnership today that will support the community-building efforts of the Hearts’ USL League One men’s team and its newly launched USL W League women’s team. As the premier banking and wealth management partner of Hearts of Pine, Bank of America will help the Soccer Club of Maine create meaningful opportunities for families and businesses across the region by building upon the club’s “Soccer for Good” ethos. 

“We are thrilled to partner with Bank of America to make the world’s game more accessible here in Maine," said Gabe Hoffman-Johnson, Hearts of Pine’s Founder and Chief Community Officer. “This partnership is another example of the endless potential to use this sport for doing good in the state we call home. Having Bank of America as a partner for the men’s and women’s teams, as well as our youth programming, will help us inspire social good and strengthen the future of soccer in Maine.”

This summer, Bank of America will serve as presenting partner for Hearts’ Maine Soccer Summer, a series of three free community events celebrating the FIFA World Cup 2026™ in Portland. The partnership will also help to lay the groundwork for Hearts’ youth soccer programming, expanding access to soccer clinics and training for youth in Maine. 

“At Bank of America, we believe in the power of sport to bring people together and strengthen communities,” said Brian King, president, Bank of America Maine. “Portland Hearts of Pine has captured the heart of communities across Maine, and our partnership reflects that shared commitment by expanding access to soccer and creating opportunities for young people.”

Following the announcement that Hearts of Pine secured a USL W League Franchise, Bank of America is proud to be the presenting partner for the team’s 2027 inaugural season. The addition of USLW Maine marks a significant step in the club’s commitment to expanding opportunities and creating a visible pathway for girls and women in soccer across the state. 

Bank of America will soon begin activations throughout the Hearts of Pine fan experience at Fitzpatrick Stadium and the local community, with more details to follow in the coming months. Visit the Portland Hearts of Pine and USLW Maine websites for more information.

Bank of America

Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million clients with approximately 3,500 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 59 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. As the #1 small business lender in the United States (FDIC), Bank of America offers industry leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

Portland Hearts of Pine

Portland Hearts of Pine is Maine’s professional soccer club, with its men’s team competing in USL League One and a USL W League team set to kick off May 2027. Based in Portland, ME and playing home matches at Fitzpatrick Stadium, Hearts of Pine was founded with a community-first vision rooted in the belief that soccer can bring people together, create a stronger sense of place, and be a force for good across Maine. Through its matches, impact and youth programming, partnerships, and growing supporter culture, the club is committed to building a community for all those who have their Hearts in Maine. Visit the Portland Hearts of Pine and USLW Maine websites for more information.

Reporters may contact

Julia Ehrenfeld, Bank of America
Phone: 1.646.855.3267
julia.ehrenfeld@bofa.com

Lisa Frates, Portland Hearts of Pine
comms@heartsofpine.com

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